PODCAST

What’s More Important in Your Fitness Business: CPA or ROI?

Going after cheaper leads from paid ads is understandable but don’t get too obsessed by reducing the costs. Many fit-preneurs waste a lot of time trying to save money on ad spend even if they hit their KPIs already (eg, return on ad spend).

Instead, spend your time and energy on work that makes your fitness business MORE PROFITABLE even if it means spending more money on ads as long as you hit your KPIs.

Watch the full video to learn more about ad spend and KPI’s.

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures.

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”. He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.