PODCAST

Interview With The Copywriter That Helped Our Fitness Businesses Make A Lot of Money

Hey Fit-Biz Owners!

Are you tired of spending endless hours guessing why you can’t seem to convert your sales page traffic into sales?

Having a good copy in your sales page and even in your ads, requires an experienced (and excellent!) copywriter. However, not everyone has the resources and access to a good copywriter...like our guest here, Connor Inch.

He’s our Copywriter for our fitness businesses...and man, he surely helped us make a lot of money!

A good copy is something that grabs the attention of the right target audience, takes them into a journey and converts them into paying customers. So, stop writing fancy words and get into the minds of your fitness prospects. Listen in!

Episode Highlights:

[0:00] Introduction
[1:53] Why copywriting is so important and what it really means
[5:23] What your clients should be thinking when they arrive in your landing page
[10:07] Why some landing pages get zero results and why some get fantastic results
[11:24] How to paint that dream message without being unethical and make false claims
[14:39] Direct response copywriter - what should the copywriter do
[16:31] Keep on testing ads
[18:05] Best brands for Connor - those that are working well right now - what niche
[20:19] How do broad niches stand out from the herd?
[22:01] Targeting the “busy professionals” is too broad of a niche
[24:23] Fitness business owners should always be testing new things
[26:54] Why it’s important for brands to have a certain tone of voice and should appeal to the right people
[31:26] How to DIY Copywriting if you’re just starting out in your own fitness business
[34:06] What should you be looking for in a great copywriter?

About the Guest:

Connor Inch is a multi-faceted copywriter for the health and fitness industry and eCommerce stores. If you’re looking to hire a Copywriter for your business, drop him a line or two at connor@connorinch.com

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures.

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”. He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.