PODCAST

Why Authenticity And Congruence Are Essential In A Successful Fit-biz Brand

Ever heard of the saying “love what you do and the money will follow”?

Success in life and in running a fitness business all starts with the right mindset.

Unfortunately, many fit-preneurs can be crippled by their deep-seated insecurities that make them question their capabilities and potential to succeed.

James Cant, a veteran bodybuilder and performance coach, outlines how having a strong mindset will ensure you conquer that “little voice” from within and uncover who you truly are and reach your full potential.

When you know your true self and have that genuine desire to serve people in your chosen niche, you’ll be a force to reckon with.

Learn how you can crush it with your fitness business…

…while also creating that balance between life and business… by being your true self, and by being consistent in your good habits to lead to your success.

Episode Highlights:

Introduction [0:00]
How James Got into Bodybuilding [1:41]
Started a coaching business without knowledge in marketing and sales [3:50]
Online PT can make a lot of money if….they love what they do! [7:58]
The secret to not suffer from the imposter syndrome [9:15]
Why you shouldn’t do the things that you don’t like to do [12:31]
The role of mindset structures to find balance between life and business [13:06]
Tracking habits can help you become more accountable to yourself and your team [15:33]
James feels less confident when he gets to do things out of money and not passion [17:41]
James’ big vision and mission – help turn men into savages! [19:05]
The currency right now is authenticity! [24:09]
How deep-seated insecurities can make one “inauthentic” [27:59]
Don’t listen to the “little voice” within so you’ll feel more confident. [30:32]
Our challenges in life are the ones that make life worth living and exciting [34:05]

About the Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures.

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”. He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.