PODCAST

Tips and Tactics on Finding the Perfect Fitness Coaching Niche #3

Technology has made it easier to gain access to 7.5 billion people on the planet for our fitness coaching businesses. But along with a wider scope of options comes the dilemma of having to choose from such a wide array of niches.

And how, exactly, do you find the right niche that clicks?

Let’s find out in today’s episode as we discuss everything about getting started with niches. We talk about how to find the perfect niche for your business, how to identify when you’re niching down too specifically or too broadly, what to do when a niche is too overserviced, and more!

Be the leader in your market by tuning in to this episode now!

Episode Highlights:

Choosing women with hypothyroidism as a niche [00:59]
Knowing the perfect balance for finding the right niche [02:27]
How to find out if your niche speaks to the right people [04:17]
Dos and Don’ts in picking a niche [08:57]
The most overserviced niche in the market and what you can do with it [11:30]
Gaining profit from high-end vs mid-end niches [14:56]
The effect of being too specific with your niche [16:20]
Why you need to test a niche first before weaving your business around it [20:09]
Knowing the boundaries of your expertise [22:18]
Transitioning to a definable niche [24:25]
Telling a story that relates to your audience [27:44]
A quick recap of today’s episode [32:14]

About Our Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures.

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”. He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.