PODCAST

Paid VS. Organic Traffic: Which is Better for Your Fitness Business? #9

There are many grey areas that aren’t easy to define in marketing such as the difference between organic and paid marketing. How do you build out marketing strategies with the approach that’s best suited to meet the goals at hand? What happens when you combine both organic and paid tactics?

Stay tuned for the answers to these questions!

Episode Highlights:

Introduction [00:00]
Why do we use organic strategies for B2B? [02:04]
Making over 100 high-ticket sales every week through paid ads! [03:08]
Why do we get upset when people get charged a lot of money for organic strategies? [04:39]
How can your business benefit from podcasts? [06:40]
Powerful strategies to get results in a scalable amount of time. [09:35]
The importance of the filtering process to attract your ideal clients. [15:21]
Additional insights about why B2B organic marketing works. [16:27]
How our business is constantly evolving and adapting. [24:31]
The biggest lesson we’ve learned in the fitness industry. [30:38]

About Our Hosts:

Andrew Gaussen and Andrew Poulton are business marketing and sales analytics experts, respectively, with a passion for creating impactful and profitable online fitness businesses. Together, they are the founders of Hypothyroid Body Transformation, a multiple 7-figure fitness business. They have been helping people conquer hypothyroidism through balanced nutrition and a well-rounded lifestyle since 2017. They also co-founded Systems By Design, an online coaching platform that aims to help fitness professionals grow their business to 7-figures.

Iggy Odighizuwa is also a Co-founder of Systems By Design and is the systems and automation specialist of the company. Iggy’s passion is helping coaches improve the quality and efficiency of their program delivery. He loves getting more done in less time and making what he calls “lazy money”. He is the author of The Ultimate Client Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.